Email Copywriting Made Simple: How to Write Emails That Get Results
Do your emails get ignored or deleted? You’re not alone. The good news? Writing effective emails is a skill anyone can learn.
At CodeCraft Advisory, we help businesses write emails that get opened, read, and acted on. Here’s a straightforward guide to better email writing—no jargon, just practical tips.
1. Start with a Strong Subject Line
Your subject line is like a first impression—it decides whether your email gets opened.
✔ Keep it short (under 50 characters)
✔ Spark curiosity or show a clear benefit
✔ Avoid spammy words like “Free,” “Guaranteed,” or “Act Now!”
Examples:
❌ “Amazing offer inside!”
✅ “Your exclusive discount is waiting”
2. Write Like You Talk
People respond to natural, friendly language, not stiff corporate speak.
✔ Use simple words (say “help” instead of “assist”)
✔ Short sentences & paragraphs (easier to read)
✔ Add personality (but stay professional)
Before: “We are pleased to inform you of our new product line.”
After: “Our new products are here—and we think you’ll love them!”
3. Get to the Point Fast
Busy people scan emails, so make your message clear quickly.
✔ Put the most important info first
✔ Use bold text or bullet points for key details
✔ One main goal per email (don’t overload the reader)
Tip: Imagine your reader asks, “What do you want from me?” Answer that in the first 1-2 sentences.
4. Include a Clear Call-to-Action (CTA)
Every email should guide the reader on what to do next.
✔ Use action words: “Reply,” “Download,” “Register”
✔ Make it stand out (button or bold text)
✔ Create urgency (without being pushy)
Weak: “Let us know if you’re interested.”
Strong: “Reply by Friday to claim your spot!”
5. Fix Common Mistakes
Small tweaks can dramatically improve your email results.
❌ Too long → Cut unnecessary words
❌ No personalization → Use the recipient’s name
❌ Boring or generic → Add a story or example
Example:
Instead of “Our service is great,” say “Last month, we helped [Similar Business] save 20%—here’s how we can help you.”
6. Test & Improve
The best email writers experiment and learn.
✔ Try different subject lines (see which gets more opens)
✔ Track clicks (which links get the most attention?)
✔ Ask for feedback (“Did this email help you?”)
Fact: A simple A/B test can boost email performance by 30% or more.
How We Can Help
Struggling with email responses? Our copywriting services include:
✉ Sales emails that convert
✉ Newsletters that keep readers engaged
✉ Automated sequences that save you time
Want emails that actually work?
📩 Contact us today for a free audit of your current emails!
Final Tip
Great email writing = clear, concise, and human. Focus on what your reader cares about, and you’ll see better results.